HOW A LANDING PAGE CAN LEGITIMIZE YOUR BUSINESS
By Ernisha Hall of NIRAY LLC
July 7, 2020
As a Business Owner your internet presence can make the difference between being viewed as a hobbyist or a successful Entrepreneur. The world of digital marketing is quickly expanding your strategy should most definitely include a landing page for lead conversions.
A fully functioning website can be costly for new or small businesses; however, a landing page is an effective way to reach your customers online. Whether you are a service provider, selling products, or trying to generate leads, a Search Engine Optimized (SEO) landing page will lead to more business for you. Your landing page is the first step of turning a site visitor into a paying customer or client, and a landing page is an essential marketing element for every business owner, regardless of industry.
What's the difference between a landing page and a home page?
A landing page must be concise, dynamic, and relevant to what your potential customers need. Although the terms landing page and home page have been used interchangeably, they are quite different. A home page can be a landing page and a landing page can convert into a home page. However, a landing page has a distinct goal, and that is to promote a specific product or service, while also generating leads. The landing page should make it clear to site visitors what they are going to get and how they are going to get it. Messaging that directly reflects what your business has to offer while draw clients in, helping you to achieve your marketing goals.
Ideally, upon finding your landing page, site visitors should recognize your brand colors, logo design, tag line, and what you can do for them! Your landing page is an opportunity to deliver a clear “Call-to-Action”. Most website visitors know within 5 seconds of viewing your page if they want to learn more about your business. A landing page with too much information can be a deterrent, it is your goal is to convince site visitors to complete a lead form thus converting them to a potential customer. Remember, although you can have more than one landing page, for a new business and small business, your landing page can be the start of a fully functioning website.
How does a landing page capture attention?
So let's say you've done the work of developing your brand, you began marketing on social media, telling your family and friends how great your products or services are. Now it's time to have your hard work transition into an increased profit margin. Until your website is fully developed, a landing page will capture the attention of potential clients while providing a platform where you can make offers site visitors can’t refuse.
For example, you are a Home Improvement business, and your services include interior painting, kitchen & bathroom remodeling and a variety of home repair services. A landing page can feature a few images of your before and after work, a short bio about the owner and a contact form for clients to obtain more information. The landing page should be used to convince site visitors to provide you with their information so that they can take advantage of your fabulous services.
Optimizing your landing page
Your landing page can also be integrated with Google Ads, Social Media Ads, Mailchimp, Live Chat features, and more! By using key words, social sharing buttons, lead-capture forms, and a catchy headline, your landing page can be your number one digital marketing strategy. By connecting your social media pages such as LinkedIn, Instagram, Facebook, or Twitter to your landing page, you create a more professional connection. Additionally, you can have your social media feed load directly onto your landing page, creating a higher level of engagement on your social media networks.
Well designed landing pages can display testimonials, certifications, verifiable business contact information and contact forms which provide a way for potential clients to contact you. The design of your landing page should be vibrant, clean, and aesthetically pleasing to those visiting the site. Remember, first impressions are lasting and can make or break how professional you look.
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